Joeboy – 24/7 (Video)
Joeboy, the afropop sensation, is bringing in the year with a bang by releasing his brand-new EP, Body, Soul & Spirit.
The musician, who is based in Lagos, Nigeria, released his critically acclaimed sophomore album, Body & Soul, in May. This five-track compilation is his second project of 2023.
The EP’s accompanying music video, “24/7,” features Joeboy as a disgruntled 9–5 employee who breaks up his monotonous life in a brutalist Lagos office building.
In the latest video from Nigerian directors Adeola Fadola and KC Obajulu of 2Brthrs Films, Joeboy transforms the dull, gloomy surroundings of his office into a wild Afrobeats dance party, all inspired by the song’s refrain, “Brother man, I want to dance and flex and feel alright.”
Watch the following video: